Tech Returners
Analytics and Forms
Google Analytics
- Google Analytics is an analytics service provided for free by Google. It allows you get an overview
of how many people are visiting your site, where they come from, what they do on your site,
and much more.
- To use Google Analytics you need to place JS Plug-In, a snippet of JavaScript, (that they provide)
on each of the HTML pages on your site. When a user visits the page, the javascript sends
a message to the Google Analytics site logging the visit.
-
https://analytics.google.com/analytics/web/#/report/visitors-overview/a71140768w176355956p175237806/_u.date00=20180612&_u.date01=20180612/
Why use analytics?
- Digital Analytics is a set of measurements that help you understand your website performance.
As a business owner or a marketer you want to see what visitors are doing on your site, how
they interact with it, and how to help them accomplish their tasks.
- With this information you will be able to increase your sales and maximize your marketing efforts
by focusing on the most profitable marketing channels.
- Real-time visitor tracking.
- Automated data collection. Once you set up your account and copy a simple piece of code on your
site, Google Analytics will start collecting the data automatically.
- Integration with other tools. Use Google Analytics with all your devices and easily implement
data from Google Analytics to other well known Google products, such as Google Adwords (Google’s
main advertising network) and Google Search Console.
- Extensive help documentation is available online.
- Great Google community. As the world’s most popular analytics software, Google Analytics has
a great community of fellow marketers who are willing to help you with any problem you come
across.
- It’s free. Google does not charge you anything for using it.
Google Analytics?
- Create account
- Add website details
- Go to tracking code
- Copy the Global Site Tag (code snippet) into the top of the head section of your index.html file
- Explore real time reports
Google Forms
- Google Forms uses the
<iframe> tag to embed a mini-form document into your web page, where you want it.
This can be a quick and easy way to collect information from users on your website via online
forms.
-
https://www.google.co.uk/forms/about/
- Instructions on using Google forms
https://gsuite.google.com/learning-center/products/forms/get-started/
- If you don’t already have one create a Google account, so that you can then log directly into
Google Forms.
- Create your form
- Once you are happy with the form you can make it available by clicking on the “Send” button in
the top right corner of the screen. You can then choose how you share the form, via email,
a link, or embedded on a web page. Click the “<>” icon to “Embed HTML”.
- Copy and paste the link provided by this icon, which will look something like this:
<iframe
src= “https://docs.google.com/forms/d/ [...] </iframe>”.
Add this code into the relevant HTML code where you’d like your form to appear.
https://gsuite.google.com/learning-center/products/forms/get-started/
<iframe
src= “https://docs.google.com/forms/d/ [...] </iframe>”.
Add this code into the relevant HTML code where you’d like your form to appear.